These are the steps that I go through to promote an affiliate offer from an affiliate marketing network.

Copeac.com Aff Offer to Google Adwords
CPAEmpire.com Aff Offer to Yahoo Search Marketing

Main Steps In This Guide

1. Steps Before Starting
2. Steps To Launch A Campaign
3. Steps for Managing, Optimizing and Scaling a Campaign

I have listed the steps I do launch campaign after campaign, after already signing up for Affiliate Networks & PPC Search Engines.

Steps Before Starting

1. Sign Up for PPC Search Engine Networks
   *Recommend 3 PPC Networks
   • Main 3 PPC Networks (Recommended)
     • Google Adwords
     • Yahoo Search Marketing
     • MSN Adcenter
   • 2nd & 3rd Tier Networks
2. Sign Up for CPA Affiliate Networks
   *Recommend 3 Affiliate Networks
   
   • CPAEmpire.com (Recommended)
   • Copeac.com (Recommended)
   • CXDigital.com (Recommended)
   • ComissionJunction.com (Recommended)
   • ShareASale.com
   • MaxBounty.com
   • HydraNetwork.com
3. Sign Up for Web Hosting
4. Buy Domain Names
   • 1and1.com- .com’s for $6.12 a year

Steps To Launch A Campaign

1. Find An Offer To Promote
   • Know Networks that are promoting the same offer
   • Know Payouts for the offer from all networks
   • Get Sub-ID URL to the Offer
   • Use AffSpy.com or OfferVault.com to help you
2. .com Domain or Sub-Domain
   • .com Domain Name
     • Purchase Domain Name from 1and1.com
     • It costs $6.12/Year
   • Sub-Domain
     • Related Terms
     • RelatedTerm.DomainName.com
3. Direct Link or Landing Page
   • I use Tracking202.com for DL and LP’s
     • Create an account at Tracking202.com
     • Watch Tracking202.com Videos
   • Direct Linking
     • PPC Search Engine link through Tracking202.com on the Get Trackers Page
   • Landing Page
     • Create a Directory for Your Landing Page files
     • Using Dreamweaver, or another WYSWYG HTML Editor
     • Create a 1-5 Article Page Website
     • Create Site Pages (In Fixed Pop-Up Window)
       • About Us, Privacy Policy, Contact Us
4. Install Tracking (Tracking202.com & Google Analytics)
   • Tracking202.com
     • Create Aff Campaign, Aff Text Ad, Aff Landing Page (If Needed)
     • Add T202 Javascript
     • Create goto.php Redirect page
     • Get Ad Code (Use this for PPC Search Engine URL)
   • Google Analytics (Benefits of Landing Page ‘Bounce Rate’)
     • Add this to your landing page or redirectpage
5. Keyword Research (On Offer I Am Promoting)
   • My main keyword researching tool is SEOBook (WordTracker Alternative)
     • Other I Would Use: (I think SEOBook is all you need)
       • WordZe
       • Compete
       • SpyFu
       • Keyword Elite
       • GoodKeywords
   • I mainly use targeted keywords ONLY.
     • Open up Windows Excel
     • List Phrases, Terms on top.
     • Search keywords on SEOBook
     • Export list of keywords
     • Copy & Paste onto Excel underneath phrases & terms.
     • Search on Google, Yahoo, MSN & Links - Internet Surfing
       • Start w/ Searching for related terms on the landing page you are using
     • Use your head to come up with more words.
     • Gather list of 1k, 3k, 5k, 8k, 15k, 20k, 30k list of keywords
6. Keyword Skimming (Big List of Keywords)
   • Create Negative Keywords List
   • Delete Any Adult Keywords
   • Delete Any Non-Related Keywords
7. Create Ad-Groups & Duplicates
   • Use Google Adwords Editor to Create Into Ad-Groups
   • Deletes Duplicates Automatically
   • Organize Keywords to Related Ad-Groups
8. Create Ad Copy & Bidding
   • Ad Copy
     • Create a Unique Ad Copy (2-5 Ads) Per Ad Group
   • Bidding
     • *These figures are used as guidelines.
     • Use Google’s Traffic Estimator
     • Paste Links From (Adwords Editor) to (Excel)
     • Copy Keywords to Traffic Estimator
     • Select High Traffic Keywords
       • Bid $0.60 Cents
     • Select Low Traffic Keywords
       • Bid $0.30 Cents
9. Create PPC Search Engine Tracking Link
   • Using Tracking202.com ‘Get Trackers’ Page
   • Create New Links (if, use correct links)
     • Different Aff Offer
     • Different PPC Networks
10. Overview Launch of Campaign
    • Check Campaign Settings, Negative Kw’s, Ad Copy, Tracking Links/Codes, & Landing Pages.
    • Launch Campaign on Google
11. Submitting Campaigns to Yahoo/MSN/Google
    • I Fix/Change Ads & Links In Google Adwords Editor
    • Copy The Working Campaign
      • Name it -Yahoo -MSN -Google
      • Or -Y -M -G
    • Export that Campaign
    • Upload Export to Export202.com
    • Download either Yahoo/MSN/Google
      • Yahoo - Email Support to Upload .CSV (Takes 1-3 Days)
      • MSN/Google - Directly Upload .CSV File
12. Check Stats The Following Day
    • Optimize & Scale Campaigns

Steps for Managing, Optimizing and Scaling a Campaign

1. Check Stats
   • Stats - Should be Logged Daily
   • Log in Excel
     • You can create an excel stats file weekly or bi-weekly.
     • I check stats, once a day. The Morning when I wake up.
     • 1st Row
       Date, Campaigns, PPC Network, Impressions, CTR %, Clicks, Avg CPC, Total Cost, CPA Offer, CPA Network, Leads, Payout, Total Comissions
       • The ones that I update daily are:
         • Impressions, CTR %, Clicks, Avg CPC, Total Cost, Leads, Total Comissions
     • 2nd Row
       Net Profits, Total Advertising Costs, Total Comissions
2. Check Keywords on Tracking202
   • Tweak Keyword Bids
     • Increase Bids for Profiting Keywords (Test the Limits)
     • Decrease Bids for Non-Profiting Keywords over $10-$20 (Test the Limits)
3. Add/Edit/Delete Ad Groups
   • 20-30 keywords in an an ad group
     • 3-5 keywords in ad group is more reasonable.
   • List -1, -2, -3, If you have lots of keywords
4. Keyword Research/Tracking/Stats
   • Add More Keywords
     • Mis-spelled Keywords
     • 2,3,4,5 word combinations
     • Product Names
     • Company Names
     • Manufacturer Names
   • Use Google Analytics to your advantage
   • Use Tracking202.com to your advantage
   • Use Tracking Analysis, to improve your odds.
5. Ad Copy & Landing Page
   • Optimize Ad Copy
     • Test Ad Copy
   • Optimize Landing Page
     • Test Text, Banners, Locations, Heat Maps
   • Optimize Speed of Loading Up
6. Expand & Scale Website
   • Create More Articles/Pages
   • Reviews, Articles
   • Tutorials, Guides (Post on Free Tutorial Sites)
   • Rank on SERPS for Popular Terms
   • YouTube.com Videos
   • SEO the website
7. Increase Traffic
   • Add More PayPerClick Search Engines
   • Advertise Using Image Ads
   • Buy Links
   • Trade Links
8. Check & Study Stats

Rinse & Repeat Steps