If you are a beginner, you may be curious as to what you should be tracking for your ppc campaigns. You want to know at all times, How well your campaign is performing.

You need to know the following things about your campaigns;

• Campaign ROI

ROI stands for Return on Investment. The higher the ROI, the better.

FORMULA - Profit / Ad Spend = ROI %

• Conversion Rate

This refers to converting visitors to your site into sales.

The percentage of visitors who lead to a sale.

FORMULA - Conversions / Ad Clicks

• Cost Per Conversion

Cost Per Conversion is the cost of getting a conversion.

FORMULA - Total Cost / Total Number of Conversions

• Quality Score

You always want to shoot for a high Quality Score, this will make your bids lower and show up higher in position.

• Click Through Rate (CTR)

CTR is the percentage of Clicks and Impressions. You want a high CTR score.

• Cost Per Click (CPC)

This is the cost you pay per click for your ppc ads.