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What is an Affiliate Network?

What is an Affiliate Network? An Affiliate Network is an advertising company that connects with companies that sell a product. The Affiliate Network will be connected with hundreds of different companies and will work with them to setup special offers on their website that you can promote.

The Affiliate Network will manage all of the Product Companies Affiliate Program.

For Example. The Affiliate Network will contact Walmart, K-mart and Target directly. They will setup tracking software and everything on their end.

This allows Affiliates like myself, to sign up for the Affiliate Network. Login to our accounts and View All The Offers the company has that we can promote online.

This helps us, so we can receive 1 check from the Affiliate Network. Instead, of getting paid from Walmart, K-Mart, and Target directly we get paid by just one company for the Multiple Offers we Promote on the Internet.

If you want to read a more in depth article on this subject, check out Wikipedia - Affiliate Marketing page.

I am currently doing most of my business through CPAEmpire.com

You can sign up with CPAEmpire.com by clicking here.

Step-By-Step Affiliate Marketing Guide By 50KMonth.com

These are the steps that I go through to promote an affiliate offer from an affiliate marketing network.

Copeac.com Aff Offer to Google Adwords
CPAEmpire.com Aff Offer to Yahoo Search Marketing

Main Steps In This Guide

  1. Steps Before Starting
  2. Steps To Launch A Campaign
  3. Steps for Managing, Optimizing and Scaling a Campaign

I have listed the steps I do launch campaign after campaign, after already signing up for Affiliate Networks & PPC Search Engines.

Steps Before Starting

  1. Sign Up for PPC Search Engine Networks
    *Recommend 3 PPC Networks

    • Main 3 PPC Networks (Recommended)
      • Google Adwords
      • Yahoo Search Marketing
      • MSN Adcenter
    • 2nd & 3rd Tier Networks
  2. Sign Up for CPA Affiliate Networks
    *Recommend 3 Affiliate Networks

    • CPAEmpire.com (Recommended)
    • Copeac.com (Recommended)
    • CXDigital.com (Recommended)
    • ComissionJunction.com (Recommended)
    • ShareASale.com
    • MaxBounty.com
    • HydraNetwork.com
  3. Sign Up for Web Hosting
  4. Buy Domain Names
    • 1and1.com- .com’s for $6.12 a year

Steps To Launch A Campaign

  1. Find An Offer To Promote
    • Know Networks that are promoting the same offer
    • Know Payouts for the offer from all networks
    • Get Sub-ID URL to the Offer
    • Use AffSpy.com or OfferVault.com to help you
  2. .com Domain or Sub-Domain
    • .com Domain Name
      • Purchase Domain Name from 1and1.com
      • It costs $6.12/Year
    • Sub-Domain
      • Related Terms
      • RelatedTerm.DomainName.com
  3. Direct Link or Landing Page
    • I use Tracking202.com for DL and LP’s
      • Create an account at Tracking202.com
      • Watch Tracking202.com Videos
    • Direct Linking
      • PPC Search Engine link through Tracking202.com on the Get Trackers Page
    • Landing Page
      • Create a Directory for Your Landing Page files
      • Using Dreamweaver, or another WYSWYG HTML Editor
      • Create a 1-5 Article Page Website
      • Create Site Pages (In Fixed Pop-Up Window)
        • About Us, Privacy Policy, Contact Us
  4. Install Tracking (Tracking202.com & Google Analytics)
    • Tracking202.com
      • Create Aff Campaign, Aff Text Ad, Aff Landing Page (If Needed)
      • Add T202 Javascript
      • Create goto.php Redirect page
      • Get Ad Code (Use this for PPC Search Engine URL)
    • Google Analytics (Benefits of Landing Page ‘Bounce Rate’)
      • Add this to your landing page or redirectpage
  5. Keyword Research (On Offer I Am Promoting)
    • My main keyword researching tool is SEOBook (WordTracker Alternative)
      • Other I Would Use: (I think SEOBook is all you need)
        • WordZe
        • Compete
        • SpyFu
        • Keyword Elite
        • GoodKeywords
    • I mainly use targeted keywords ONLY.
      • Open up Windows Excel
      • List Phrases, Terms on top.
      • Search keywords on SEOBook
      • Export list of keywords
      • Copy & Paste onto Excel underneath phrases & terms.
      • Search on Google, Yahoo, MSN & Links - Internet Surfing
        • Start w/ Searching for related terms on the landing page you are using
      • Use your head to come up with more words.
      • Gather list of 1k, 3k, 5k, 8k, 15k, 20k, 30k list of keywords
  6. Keyword Skimming (Big List of Keywords)
    • Create Negative Keywords List
    • Delete Any Adult Keywords
    • Delete Any Non-Related Keywords
  7. Create Ad-Groups & Duplicates
    • Use Google Adwords Editor to Create Into Ad-Groups
    • Deletes Duplicates Automatically
    • Organize Keywords to Related Ad-Groups
  8. Create Ad Copy & Bidding
    • Ad Copy
      • Create a Unique Ad Copy (2-5 Ads) Per Ad Group
    • Bidding
      • *These figures are used as guidelines.
      • Use Google’s Traffic Estimator
      • Paste Links From (Adwords Editor) to (Excel)
      • Copy Keywords to Traffic Estimator
      • Select High Traffic Keywords
        • Bid $0.60 Cents
      • Select Low Traffic Keywords
        • Bid $0.30 Cents
  9. Create PPC Search Engine Tracking Link
    • Using Tracking202.com ‘Get Trackers’ Page
    • Create New Links (if, use correct links)
      • Different Aff Offer
      • Different PPC Networks
  10. Overview Launch of Campaign
    • Check Campaign Settings, Negative Kw’s, Ad Copy, Tracking Links/Codes, & Landing Pages.
    • Launch Campaign on Google
  11. Submitting Campaigns to Yahoo/MSN/Google
    • I Fix/Change Ads & Links In Google Adwords Editor
    • Copy The Working Campaign
      • Name it -Yahoo -MSN -Google
      • Or -Y -M -G
    • Export that Campaign
    • Upload Export to Export202.com
    • Download either Yahoo/MSN/Google
      • Yahoo - Email Support to Upload .CSV (Takes 1-3 Days)
      • MSN/Google - Directly Upload .CSV File
  12. Check Stats The Following Day
    • Optimize & Scale Campaigns

Steps for Managing, Optimizing and Scaling a Campaign

  1. Check Stats
    • Stats - Should be Logged Daily
    • Log in Excel
      • You can create an excel stats file weekly or bi-weekly.
      • I check stats, once a day. The Morning when I wake up.
      • 1st Row
        Date, Campaigns, PPC Network, Impressions, CTR %, Clicks, Avg CPC, Total Cost, CPA Offer, CPA Network, Leads, Payout, Total Comissions

        • The ones that I update daily are:
          • Impressions, CTR %, Clicks, Avg CPC, Total Cost, Leads, Total Comissions
      • 2nd Row
        Net Profits, Total Advertising Costs, Total Comissions
  2. Check Keywords on Tracking202
    • Tweak Keyword Bids
      • Increase Bids for Profiting Keywords (Test the Limits)
      • Decrease Bids for Non-Profiting Keywords over $10-$20 (Test the Limits)
  3. Add/Edit/Delete Ad Groups
    • 20-30 keywords in an an ad group
      • 3-5 keywords in ad group is more reasonable.
    • List -1, -2, -3, If you have lots of keywords
  4. Keyword Research/Tracking/Stats
    • Add More Keywords
      • Mis-spelled Keywords
      • 2,3,4,5 word combinations
      • Product Names
      • Company Names
      • Manufacturer Names
    • Use Google Analytics to your advantage
    • Use Tracking202.com to your advantage
    • Use Tracking Analysis, to improve your odds.
  5. Ad Copy & Landing Page
    • Optimize Ad Copy
      • Test Ad Copy
    • Optimize Landing Page
      • Test Text, Banners, Locations, Heat Maps
    • Optimize Speed of Loading Up
  6. Expand & Scale Website
    • Create More Articles/Pages
    • Reviews, Articles
    • Tutorials, Guides (Post on Free Tutorial Sites)
    • Rank on SERPS for Popular Terms
    • YouTube.com Videos
    • SEO the website
  7. Increase Traffic
    • Add More PayPerClick Search Engines
    • Advertise Using Image Ads
    • Buy Links
    • Trade Links
  8. Check & Study Stats

Rinse & Repeat Steps

Keyword Tracking (Tracking202.com)

In Affiliate Marketing, tracking your keywords is a must.

By knowing more about your keywords. You can find out, what exact keywords are converting well for you.

You can also find out which keywords aren’t converting at a profit and either pause or delete that campaign.

What should I use for Keyword Tracking? You may ask.

The best and easiest way I think to setup your Keyword Tracking for your PPC Campaigns would be to use Wes Mahler’s Tracking Software called Tracking202.com

I have met Wes Mahler in person at the Affiliate Summit West 2008 in Las Vegas. He’s a great guy and is very dedicated to making Tracking202.com a very well known Tracking Tool for Affiliates. Wes & The T202 Team are planning on creating additional useful tools for affiliates. They’re second project is called Export202.com, Which exports your current campaign into either of the 3 networks. I will write a more detailed post on Export202.com once I use it.

I am currently using Tracking202.com for all my PPC Campaigns and this has been very helpful for me.

Tracking202.com is 100% FREE and has already MANY Features for the 2 months it has been online.

They have worked hard on creating Online Video Tutorials to use their software. You should check these out, they explain every detail perfectly.

Tracking202.com

This PPC Affiliate Tracking Software, is the control panel to view all your stats from all your PPC Networks & Affiliate Networks.

Which organizes it all in one central location, instead of having to login manually to each one site.

The Most Important Feature in this tracking tool is it’s ability to Track Keywords and Keyword Conversions.

What is this exactly?
Tracking Keywords -
You want to know which keywords (kw’s you bid on ppc search engines), triggered the visitors to go to your website.
Keyword Conversions - Tracking202.com will tell you how much you Spend & Made from each keyword, so you can further analyze your campaign data.

By knowing and tracking your results from your campaigns.

This allows you to Increase Profits and or Increase/Decrease your PPC Spending.

Tracking202.com Account Screenshot

A List of the Features of Tracking202.com

  • Ability to Add All Your Campaign Information
    • PPC Accounts, Affiliate Networks, Affiliate Campaigns, Landing Pages, Text Ads
  • Ability to Generate Tracking Links
    • Get LP Code, Get Text Ad Code
  • Overview
    • Tracking202.com Account Overview Screenshot
    • You can get automatic stats & color graphs with tons of different options on how to view things.
  • Analyze
    • Analyze Keywords In Depth
  • Visitors
    • Analyze Your Visitors
  • Spy
    • Real Time Spy on Your Visitor

Thats just a brief preview of the features, they have many features that’s too much to list.

Go take a look at Tracking202.com & Sign Up.

It will help you track & monitor your campaigns.

Don’t forget to check the Tracking202.com Videos to further understand how to use T202.

Tracking202.com Videos

Tracking202.com All Videos Screenshot

Watch Tracking202.com Videos

List of Helpful PPC Articles

I’ve gathered a list of helpful links for reference and to help others. Comment if you know of other great articles, I will do my best to add them all.

PPC to CPA Introduction Articles

Affiliate Networks, Offers & Tools

Keyword Research Articles

Re-Doing Campaign

I have been running a campaign on google adwords called ‘test1′. For those who don’t know, their are certain tasks that need to be done before you can actually make some money with Affiliate Marketing.

The campaign I am working on I have spent about $7,000 and made $8,000 Profit from it, meaning $15,000 Gross. I have collected a lot of data now for about two weeks. I use the program T202 (Tracking202.com) to track my keywords.

This is very important as you want to know what keywords are making you money so you can focus on those keywords.

So, I will be re-doing my campaign. I will first put it on Google, MSN & Yahoo. Test it for about a week and Check what I would have to do next.

A list below are the things that I need to do to create this campaign.
(Note2Self: Update CPC in T202 so it matches your actual CPC in PPC Networks)

  1. Focus on all Profiting Keywords from the past month.
    • Start bidding high around .80-.90 cents with targeted ads and landing pages, only for profitable kw’s.
    • Get on the top 1-6 ad positions
  2. KeyWord Research
    • Organize All Campaign Keywords in Excel File
    • Negative Keywords (Not Converting, Not Making Money)
    • Negative Campaign Keywords
    • Keyword Lists: Songs, Artists, Carriers, Phones, Longtail.
  3. Scrubbing Keywords
    • Remove Duplicates
  4. Targeted Custom Landing Pages (per ad-group if needed.)
  5. Creating Ad-Groups
    • 2-10 Kw’s only if possible.
    • 2-3 Ad Copy Text for Ad-Group
    • Test Ad Copy Daily (Log in Excel)
  6. Add to PPC Search Engines
    • Including Content Network in New Campaigns.
    • Add To Google Adwords
    • Add To MSN Adcenter
    • Add to Yahoo Search Marketing
    • 2nd & 3rd Tier Testing
  7. Tracking & Stats
    • Track Ad Copy, Keywords, Landing Page, PPC Conversion, Aff. Offer Conversion, Server Up-Time, Tracking Up-Time.
  8. Main Content Websites
    I will read up on how to get SEO traffic to my main content page. This way I can be pulling in leads without having to pay for clicks.
  9. Re-Evaluate & Plan

A post will be made for each step as soon as I get a chance to write it up.

I also need to start working on 2-3 new campaigns to bring in more revenue.

Need to work on getting this to about $1,000-$5,000 day in profits.


Recommend Affiliate Networks:
  
  
   

Affiliate Marketing Toolbox