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Archive for the ‘Important Links’ Category

BlogReader Links 10.31.2008

Category : Important Links – Dexter @ 12:08 pm – Comments (0)
October 31, 2008

Starting PPC Again, Get Serious!

Category : Affiliate Marketing, Important Links – Dexter @ 3:48 pm – Comments (0)
October 30, 2008

Starting PPC Again, No Time for Games, A New Beginning!

I haven’t been working on PPC for about a month or so now. I had a problem with my funds.

I’ve fixed everything so all should be good and ready by November 5th 2008. This is the day I will start my campaigns.

I will be explaining more about my experiences and how I go about Making Money Online using PPC Affiliate Marketing. I will be using Google Adwords, Yahoo Search Marketing and MSN Adcenter. I will also be testing with other ad networks and social media networks.

I have been very successful with PPC but failed by being lazy and not working enough ;).

What I Learned From PPC?

#1 PPC Mistake - Don’t get lazy or complacent.

Always work and improve your PPC campaigns. Don’t get lazy.

The success of your campaign depends on you. Other factors will change, so you must change also PPC Marketing is not a Set it And Forget It, type of thing.

The niche I was in eventually fell, because of not maintaining or watching my PPC Campaigns. I got it so it made me a profit of $800+ a day. An eventually never maintained it because I was lazy. It eventually fell to $600 then to $400 then to -$200 days. Too many negative days can be very bad for your business.

You do not want to continue this, get a hold of your campaign and figure out what’s wrong. If you let it stay at -$200 within 1 week or 7 days it will cost you $1400 in your own PROFITS. So Pay attention!

#2 PPC Mistake - Poor Money Management

Always monitor your profits and manage your expenses. Do not take money from your profits.

Do not spend unless you REALLY need it. Be Frugal!
You must invest back into your business for at least 6 months.

The #1 reason for small business failures would be poor money management. Don’t let this happen to your business.

What Am I Going To Do?

So, we now know the most important problems before going into the PPC Marketing arena.

Starting on Your First Niche.

In the beginning your campaign will be in the negative, YOUR JOB is to get it to be positive or profitable.

I’m going to start with Google Adwords and Yahoo Search Marketing.

On Google Adwords - Create Your PPC Campaign with:

5-12 keywords using both Exact and Phrase Match equaling 24 keywords.

In Yahoo Search Marketing - Create Your PPC Campaign with:

5-12 keywords Phrase and/or Exact Match. I will use Exact to begin with I think. So I end up spending less money in the long run.

What Not To Do

What I use to do was just take 2,000 keywords and dump them in related ad-groups and run my campaign.

That’s what you don’t want to do.

What You Should Do

You want to start with 5-10 keywords it’s best to choose buying keywords related to what your promoting. The reason for this are buying keywords are more likely to convert into a sale or lead.

The reason you start with less keywords is because you want to maximize your profits and find out what works. Both yahoo and google take your account history into account when pricing your clicks.

You want to maintain a high Ad CTR and make sure your landing page is converting. An make sure the keywords you are bidding on are converting.

While Your Campaign is Running - What Do I Do?

While your PPC Campaign is running their are 3 things you want to pay attention to which are: Ad CTR, Landing Page CTR % and your Conversion Rate %. You want all these numbers to be the highest possible, you want to keep working to move these percentages up.

Ad CTR% = The Clickthrough Rate for your ad copy. (Impressions/Clicks)

Landing Page CTR% = The Clickthrough rate on your landing page to offer. (Clicks to Offer)

Conversion Rate % = The conversion rate % of Clicks to the Offer page that converted. (Percentage of Converted Clicks)

You want to increase these #’s on a daily basis and make the necessary tweaks to get your campaign profitable.

Once It’s Profiting - MILK IT!

My main goal is to get these niches to profit $50-$100 daily. Once this happens, I will leave it alone for a while and milk it for 2-6 days or longer depending on the funds. Within 6 days I should have $300 to $600 in profit.

Then add some keywords and make more money, but at least you made $300-$600 for the new keywords you will be testing.

The reason why you would want to milk it for 2-6 days is so you are guaranteed those PROFITS and then use that PROFIT for your new testing. In this case, you would make $300-$600 for new keywords.

There should be testing phases each testing phase you should acquire more keywords within your campaign (portfolio). Keywords that are converting and that profit for you.

Create Your Testing Phases

You should have different testing cycles or phases.

So you can milk and get profits and test new keywords.

At the end of each testing phase or cycle. You should of acquired more keywords for your campaign portfolio.

Which would increase your profit for that campaign.

Downtime, When Milking It!

Start a new campaign in a different niche and repeat the process.

Ok, So you understand all that. What to do when your doing good?

Expand Your Business Capital & Create a Team!

Create Capital & Profitable Portfolio

As an Affiliate Marketer. You want to develop a great portfolio with converting campaigns just like a stock marketer would have a portfolio of stocks. You have a portfolio of PPC Campaigns.

Start with 1 get it to $50-$100 day profit, then start another one and get it to $50-$100 then focus on starting more campaigns while also growing those campaigns to $1,000-$20,000 a day profit.

Your goal is to build capital for your business so you can continue increasing your daily spending budget.

Create A Team!

As every big an successful business, you will notice they aren’t run by one person. So like every business you should eventually develop your own of team of people.

Meaning once you have enough capital, you should hire your own team of employees to take care of your daily operations while you focus on the building of your business.

Creating a team means you can not output twice or three times as much as you can by yourself.

Please Comment on My Post ;)

Hopefully, this post was accurate for others. If I mentioned anything that’s wrong or I left something out. Please comment and I’ll do my best to fix it.

BlogReader Updates 10.29.2008

Category : Important Links – Dexter @ 9:06 pm – Comments (0)
October 29, 2008

BlogReader Updates 10.28.2008

Category : Important Links – Dexter @ 10:25 am – Comments (0)
October 28, 2008

Thought posting these wasn’t necessary but I end up finding more than one post that I’d like to check up on in the future.

Ultimate Tools Resource

Category : Important Links – Dexter @ 1:53 pm – Comments (0)
July 28, 2008

I’ve listed a bunch of tools that you can use for your website. I will be adding onto this page, when I come across new links.

Bookmark This Page.           CTRL + D

Visitor Feedback

  1. http://www.uservoice.com/ - Website Feedback, FREE!

Website Analytics

  1. http://www.google.com/analytics/ - Google Analytics

CPA Affiliate Marketing Blog Links

Category : Important Links – Dexter @ 11:05 am – Comments (1)
July 28, 2008

I’ve created a list of the CPA Affiliate Marketing Blogs, that I watch.  This list is to provide my visitors with a list of blog that you can learn from.

How Do I Use These Links?
I’d recommend, reading the good blogs you like best from Start to Finish.
These, are in no specific order.

Take Notes and put things into ACTION!

List of CPA Affiliate Marketing Blogs

What is an Affiliate Network?

Category : Important Links, PayPerClick Marketing – Dexter @ 9:12 am – Comments (0)
June 23, 2008

What is an Affiliate Network? An Affiliate Network is an advertising company that connects with companies that sell a product. The Affiliate Network will be connected with hundreds of different companies and will work with them to setup special offers on their website that you can promote.

The Affiliate Network will manage all of the Product Companies Affiliate Program.

For Example. The Affiliate Network will contact Walmart, K-mart and Target directly. They will setup tracking software and everything on their end.

This allows Affiliates like myself, to sign up for the Affiliate Network. Login to our accounts and View All The Offers the company has that we can promote online.

This helps us, so we can receive 1 check from the Affiliate Network. Instead, of getting paid from Walmart, K-Mart, and Target directly we get paid by just one company for the Multiple Offers we Promote on the Internet.

If you want to read a more in depth article on this subject, check out Wikipedia - Affiliate Marketing page.

I am currently doing most of my business through CPAEmpire.com

You can sign up with CPAEmpire.com by clicking here.

Step-By-Step Affiliate Marketing Guide By 50KMonth.com

Category : Guides & Articles, Important Links, PayPerClick Marketing – Dexter @ 8:13 am – Comments (0)
March 21, 2008

These are the steps that I go through to promote an affiliate offer from an affiliate marketing network.

Copeac.com Aff Offer to Google Adwords
CPAEmpire.com Aff Offer to Yahoo Search Marketing

Main Steps In This Guide

  1. Steps Before Starting
  2. Steps To Launch A Campaign
  3. Steps for Managing, Optimizing and Scaling a Campaign

I have listed the steps I do launch campaign after campaign, after already signing up for Affiliate Networks & PPC Search Engines.

Steps Before Starting

  1. Sign Up for PPC Search Engine Networks
    *Recommend 3 PPC Networks

    • Main 3 PPC Networks (Recommended)
      • Google Adwords
      • Yahoo Search Marketing
      • MSN Adcenter
    • 2nd & 3rd Tier Networks
  2. Sign Up for CPA Affiliate Networks
    *Recommend 3 Affiliate Networks

    • CPAEmpire.com (Recommended)
    • Copeac.com (Recommended)
    • CXDigital.com (Recommended)
    • ComissionJunction.com (Recommended)
    • ShareASale.com
    • MaxBounty.com
    • HydraNetwork.com
  3. Sign Up for Web Hosting
  4. Buy Domain Names
    • 1and1.com- .com’s for $6.12 a year

Steps To Launch A Campaign

  1. Find An Offer To Promote
    • Know Networks that are promoting the same offer
    • Know Payouts for the offer from all networks
    • Get Sub-ID URL to the Offer
    • Use AffSpy.com or OfferVault.com to help you
  2. .com Domain or Sub-Domain
    • .com Domain Name
      • Purchase Domain Name from 1and1.com
      • It costs $6.12/Year
    • Sub-Domain
      • Related Terms
      • RelatedTerm.DomainName.com
  3. Direct Link or Landing Page
    • I use Tracking202.com for DL and LP’s
      • Create an account at Tracking202.com
      • Watch Tracking202.com Videos
    • Direct Linking
      • PPC Search Engine link through Tracking202.com on the Get Trackers Page
    • Landing Page
      • Create a Directory for Your Landing Page files
      • Using Dreamweaver, or another WYSWYG HTML Editor
      • Create a 1-5 Article Page Website
      • Create Site Pages (In Fixed Pop-Up Window)
        • About Us, Privacy Policy, Contact Us
  4. Install Tracking (Tracking202.com & Google Analytics)
    • Tracking202.com
      • Create Aff Campaign, Aff Text Ad, Aff Landing Page (If Needed)
      • Add T202 Javascript
      • Create goto.php Redirect page
      • Get Ad Code (Use this for PPC Search Engine URL)
    • Google Analytics (Benefits of Landing Page ‘Bounce Rate’)
      • Add this to your landing page or redirectpage
  5. Keyword Research (On Offer I Am Promoting)
    • My main keyword researching tool is SEOBook (WordTracker Alternative)
      • Other I Would Use: (I think SEOBook is all you need)
        • WordZe
        • Compete
        • SpyFu
        • Keyword Elite
        • GoodKeywords
    • I mainly use targeted keywords ONLY.
      • Open up Windows Excel
      • List Phrases, Terms on top.
      • Search keywords on SEOBook
      • Export list of keywords
      • Copy & Paste onto Excel underneath phrases & terms.
      • Search on Google, Yahoo, MSN & Links - Internet Surfing
        • Start w/ Searching for related terms on the landing page you are using
      • Use your head to come up with more words.
      • Gather list of 1k, 3k, 5k, 8k, 15k, 20k, 30k list of keywords
  6. Keyword Skimming (Big List of Keywords)
    • Create Negative Keywords List
    • Delete Any Adult Keywords
    • Delete Any Non-Related Keywords
  7. Create Ad-Groups & Duplicates
    • Use Google Adwords Editor to Create Into Ad-Groups
    • Deletes Duplicates Automatically
    • Organize Keywords to Related Ad-Groups
  8. Create Ad Copy & Bidding
    • Ad Copy
      • Create a Unique Ad Copy (2-5 Ads) Per Ad Group
    • Bidding
      • *These figures are used as guidelines.
      • Use Google’s Traffic Estimator
      • Paste Links From (Adwords Editor) to (Excel)
      • Copy Keywords to Traffic Estimator
      • Select High Traffic Keywords
        • Bid $0.60 Cents
      • Select Low Traffic Keywords
        • Bid $0.30 Cents
  9. Create PPC Search Engine Tracking Link
    • Using Tracking202.com ‘Get Trackers’ Page
    • Create New Links (if, use correct links)
      • Different Aff Offer
      • Different PPC Networks
  10. Overview Launch of Campaign
    • Check Campaign Settings, Negative Kw’s, Ad Copy, Tracking Links/Codes, & Landing Pages.
    • Launch Campaign on Google
  11. Submitting Campaigns to Yahoo/MSN/Google
    • I Fix/Change Ads & Links In Google Adwords Editor
    • Copy The Working Campaign
      • Name it -Yahoo -MSN -Google
      • Or -Y -M -G
    • Export that Campaign
    • Upload Export to Export202.com
    • Download either Yahoo/MSN/Google
      • Yahoo - Email Support to Upload .CSV (Takes 1-3 Days)
      • MSN/Google - Directly Upload .CSV File
  12. Check Stats The Following Day
    • Optimize & Scale Campaigns

Steps for Managing, Optimizing and Scaling a Campaign

  1. Check Stats
    • Stats - Should be Logged Daily
    • Log in Excel
      • You can create an excel stats file weekly or bi-weekly.
      • I check stats, once a day. The Morning when I wake up.
      • 1st Row
        Date, Campaigns, PPC Network, Impressions, CTR %, Clicks, Avg CPC, Total Cost, CPA Offer, CPA Network, Leads, Payout, Total Comissions

        • The ones that I update daily are:
          • Impressions, CTR %, Clicks, Avg CPC, Total Cost, Leads, Total Comissions
      • 2nd Row
        Net Profits, Total Advertising Costs, Total Comissions
  2. Check Keywords on Tracking202
    • Tweak Keyword Bids
      • Increase Bids for Profiting Keywords (Test the Limits)
      • Decrease Bids for Non-Profiting Keywords over $10-$20 (Test the Limits)
  3. Add/Edit/Delete Ad Groups
    • 20-30 keywords in an an ad group
      • 3-5 keywords in ad group is more reasonable.
    • List -1, -2, -3, If you have lots of keywords
  4. Keyword Research/Tracking/Stats
    • Add More Keywords
      • Mis-spelled Keywords
      • 2,3,4,5 word combinations
      • Product Names
      • Company Names
      • Manufacturer Names
    • Use Google Analytics to your advantage
    • Use Tracking202.com to your advantage
    • Use Tracking Analysis, to improve your odds.
  5. Ad Copy & Landing Page
    • Optimize Ad Copy
      • Test Ad Copy
    • Optimize Landing Page
      • Test Text, Banners, Locations, Heat Maps
    • Optimize Speed of Loading Up
  6. Expand & Scale Website
    • Create More Articles/Pages
    • Reviews, Articles
    • Tutorials, Guides (Post on Free Tutorial Sites)
    • Rank on SERPS for Popular Terms
    • YouTube.com Videos
    • SEO the website
  7. Increase Traffic
    • Add More PayPerClick Search Engines
    • Advertise Using Image Ads
    • Buy Links
    • Trade Links
  8. Check & Study Stats

Rinse & Repeat Steps

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